BRANDING — HOW DO WE DO IT? — 9/16

This week has been an exercise in community…and an exploration of the blog world and how we all come together to do what we do.

One of the things I’ve taken away from the discussion this week is the importance of creating and maintaining our unique voices; and the value of branding our blogs.

What does “branding” mean to you?

To me, that means creating a signature presence that uniquely defines our blog in the sea of blogs throughout the blogosphere.

As one example, Sheila, of Book Journey, has her Morning Meanderings posts that create the tone for her chats, reviews, and other events.

One of my problems is that I have ten blogs:  two on Blogger and eight on Word Press.

So how do I create a brand with this kind of thing going on?  Should I delete all but one?  Or should I choose a presence for each?

One of the first steps I’ve taken today is to choose a blog header that creates a presence here…and then try to stick to it.  At least for awhile.  Until readers come to recognize it for its familiarity and how it seemingly speaks for this blog, An Interior Journey.

From here, I’ll move on to some of the other sites.  Potpourri will be easy, I think, since it’s kind of quirky.  I do choose various Engelbreit headers that might define the quirkiness there.  And I write “potpourri” posts.

I hope you’ll stop by and share your thoughts about branding.  How you create it for your blog…and what works best for you.

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2 thoughts on “BRANDING — HOW DO WE DO IT? — 9/16

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